{"id":20644,"date":"2023-01-13T14:18:45","date_gmt":"2023-01-13T13:18:45","guid":{"rendered":"https:\/\/flustix.com\/blog\/putting-an-end-to-throwaway-fashion-how-france-is-countering-the-fast-fashion-craze\/"},"modified":"2023-01-16T17:40:41","modified_gmt":"2023-01-16T16:40:41","slug":"putting-an-end-to-throwaway-fashion-how-france-is-countering-the-fast-fashion-craze","status":"publish","type":"post","link":"https:\/\/flustix.com\/en\/blog\/putting-an-end-to-throwaway-fashion-how-france-is-countering-the-fast-fashion-craze\/","title":{"rendered":"Putting an end to throwaway fashion: How France is countering the fast-fashion craze"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row padding_top_multiplier=&#8221;&#8221;][vc_column][vc_column_text]<span style=\"font-size: 120%;\">The trend is unbroken: With ever new collections for little money, international cheap fashion producers are firing up the clothing market. The result: textiles are often of inferior quality, short-lived and unsuitable for recycling. The social aspects are also devastating: The seamstresses in the Asian production countries are treated and paid inhumane &#8211; which is no wonder in view of the cheap prices for fast fashion in this country.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row padding_top_multiplier=&#8221;&#8221;][vc_column][vc_column_text]<span style=\"font-size: 120%;\">The EU has reacted, tightening the eco requirements for textiles. Excerpt from the Brussels strategy paper: &#8220;By 2030, textiles offered in the EU will be durable and recyclable. They will consist largely of recycled fibers and be free of hazardous substances. In addition, they will be produced under high social and environmental standards.&#8221; <\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row padding_top_multiplier=&#8221;&#8221;][vc_column][vc_column_text]<span style=\"font-size: 120%;\"><strong>Other core contents of the EU strategy:<\/strong><\/span><\/p>\n<ul>\n<li><span style=\"font-size: 120%;\">Introduction of circular value chains<\/span><\/li>\n<li><span style=\"font-size: 120%;\">Ending overproduction<\/span><\/li>\n<li><span style=\"font-size: 120%;\">Measures against the release of microplastics<\/span><\/li>\n<li><span style=\"font-size: 120%;\">Introduction of extended producer responsibility with regard to waste production.<br \/>\n<\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: 120%;\">Sounds good, but still takes time: after all, our clothes do not have to be sustainable until 2030. Here, it&#8217;s worth taking a look at France. Our neighboring country &#8211; by no means always an ecological role model &#8211; is in the fight against the fast fashion global pioneer.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row padding_top_multiplier=&#8221;&#8221;][vc_column][vc_column_text]<\/p>\n<h3>France takes manufacturers of textiles to task<\/h3>\n<p><span style=\"font-size: 120%;\">The basis is the French law on waste control and circular economy. In it, there is a ban on the destruction of unsold consumer goods. Since 2022, unsold textiles may no longer be destroyed, but must be donated or recycled. The environmental directive is also called the EPR directive. EPR? This refers to Extended Producer Responsibility. Thus, the manufacturer is responsible not only until the sale but over the entire life cycle for its goods, and must pay, for example, for recycling.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row padding_top_multiplier=&#8221;&#8221;][vc_column][vc_column_text]<\/p>\n<h3>Investigative report revealed how Nike simply shredded new sneakers<\/h3>\n<p><span style=\"font-size: 120%;\">There are good reasons for France&#8217;s strict laws. Just last year, research collective Flip revealed in its podcast series &#8220;Sneakerjagd&#8221; that sporting goods manufacturer Nike simply had new shoes shredded when they were returned to the company as returns. Read the story again<a href=\"https:\/\/flustix.com\/en\/blog\/impact-startup-against-greenwashing\/\"> here<\/a>.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row padding_top_multiplier=&#8221;&#8221;][vc_column][vc_column_text]<\/p>\n<h3>An NGO organizes a take-back system for textiles in France<\/h3>\n<p><span style=\"font-size: 120%;\">To get the cycle going for textiles, France has authorized a non-governmental organization to create a recycling system for textiles. Refashion is the name of the NGO. Retailers must register with it, and it is financed by the licensing fee. Refashion is responsible for the collection and sorting of textiles.<\/span><\/p>\n<p><strong><span style=\"font-size: 120%;\">By the way, Sweden will also introduce an EPR law for textiles from 2024 on. What you can do here with us today to combat the fast-fashion trend, read <a href=\"https:\/\/flustix.com\/en\/blog\/7-tips-on-dealing-with-fast-fashion\/\">here<\/a>.<\/span><\/strong>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h6>Image Credits: Adobe Stock |<\/h6>\n<p>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row padding_top_multiplier=&#8221;&#8221;][vc_column][vc_column_text]The trend is unbroken: With ever new collections for little money, international cheap fashion producers are firing up the clothing market. The result: textiles are often of inferior quality, short-lived and unsuitable for recycling. The social aspects are also devastating: The seamstresses in the Asian production countries are treated and paid inhumane &#8211; which [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":20744,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[470,472],"tags":[],"class_list":["post-20644","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-current","category-politics"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Putting an end to throwaway fashion: How France is countering the fast-fashion craze - FLUSTIX<\/title>\n<meta name=\"description\" content=\"The EU has reacted and tightened the eco requirements for textiles. 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