About us

The infrastructure forcredible green claims

flustix is an independent certification initiative for verifiable environmental and product claims in global markets. Together with accredited laboratories and certification bodies we test products and packaging and award trustmarks for Less Plastics, Microplastic-Free, Recycled, Recyclable and PFAS-Free. Environmental claims are thus independently substantiated, backed by regulation and communicated transparently to consumers and business partners alike.

Independent. Transparent. On the way to a world with less plastic waste.

flustix Siegel auf einer Verpackung
woman choosing skincare product in cosmetic store

Vision & mission

Plastic sustainability meets consumer protection

The plastic challenge has reached unprecedented dimensions: plastic can be detected in food, water and soil. Our mission: avoid, use responsibly, recycle. flustix does not reject plastic across the board, we advocate using it only where it is truly needed, for instance in medicine or transport. Of the roughly six million tonnes of plastic waste in Germany, almost 60 percent is “recovered for energy” in incineration plants, in other words, burned. We want to change that: with transparency, independent verification and a functioning circular economy.

Our standard

Sustainability in three dimensions

01

Environmentally sound

Plastic does not rot, it breaks down into ever smaller particles whose surfaces attract toxins that enter organisms through food, water and cosmetics. flustix supports companies in using plastic responsibly, avoiding microplastics and building a functioning circular economy.

02

Socially beneficial

Only transparent, independently verified sustainability communication enables companies and consumers to make purchasing decisions with confidence. Our independence protects against consumer deception, in B2B and B2C alike.

03

Economically successful

Plastic-reduced and circular products are more successful economically because their sustainability can be communicated clearly and credibly to end consumers.

Plastikfreie Verpackungen aus Papier und Formfaser

Our approach

flustix means bonus, not malus

Our trustmarks are a positive label, not a critical one. As the first independent trustmark portfolio for 360° plastic sustainability, we bring together economy, society and the environment: meaningful products, improved quality of life and resource conservation. The result is trust in conscious material use, in B2B and in communication with consumers.

Our certification

Lab-tested, audited, versatile in use

Third-party certification & partnerships

We cooperate globally with independent, accredited certification bodies and recognised testing laboratories to offer recognised certifications based on international and national standards. These partnerships and the third-party certification system guarantee objective assessment and global trust in our trustmarks, and support companies in verifying their sustainability claims in line with the Green Claims Directive and Directive (EU) 2024/825 “Empowering Consumers for the Green Transition” (EmpCo), including the required evidence.

Certification solutions

Almost any sustainable product or packaging can qualify for flustix certification. The goal is to clearly highlight plastic-sustainable properties and inform business customers (B2B) and consumers (B2C) transparently and credibly. The circular trustmarks flustix RECYCLED & RECYCLABLE are available as combined seals in cooperation with TÜV SÜD / RecycleMe, covering all material streams, from plastics and paper/board/cardboard to metals and glass.

Procedure & transparency

Every product that is to carry one of our trustmarks undergoes rigorous laboratory testing to determine its plastic content or recyclability. For the flustix RECYCLED trustmark, a detailed supply chain audit is additionally carried out to verify the quantity and type of recyclate used.

Using your seal

After successful certification, the flustix trustmarks can be used for marketing purposes directly on packaging, at the point of sale, in print and online media, in TV advertising and in direct communication, your licence for credible green claims.

These & many more products qualify for certification by flustix

  • Cosmetics
  • Household goods
  • Food
  • Packaging
  • Toys
  • Technology
  • Textiles
  • Stationery

Get to know us

Talk to the people behind flustix

We take time for your questions, independent, transparent and solution-oriented.

Malte Biss | CEO