EmpCo: environmental claims and labels

May sustainability labels still be used from 27 September 2026?

Yes, but only if they were established by public authorities or are based on a certification scheme. Displaying a label that meets neither condition is always impermissible towards consumers. Self-created logos and own labels without independent verification therefore become impermissible, even where the claim is factually correct.

Editorial responsibility: Malte Biss, Managing Director of flustix GmbH