What is the difference between EmpCo and the Green Claims Directive?

EmpCo prohibits certain practices and is already transposed law. The Green Claims Directive would additionally govern how explicit environmental claims have to be substantiated and verified in advance. It is not currently in force, but the Commission continues to pursue it as an ongoing initiative.

For planning purposes: EmpCo is what will be measured against from 27 September 2026, the Green Claims Directive is an outlook. Anyone moving to independently verified evidence today satisfies both, because the requirements point the same way: verifiable rather than asserted.