How do I word an environmental claim safely?

Name a concrete, measurable property instead of a general effect, and point to the evidence. “Packaging with 85% certified post-consumer recyclate” holds; “environmentally friendly packaging” does not. The specification has to appear clearly and prominently on the same medium as the claim itself.

The rule behind it: an environmental claim counts as generic where its specification is not stated clearly and prominently on the same medium. Being specific, measurable and accompanied by the evidence is therefore not a matter of style but a condition. The free claim check assesses up to five claims and returns a written assessment.