What is a green claim assessment, and who issues one?

„Green claim assessment" is neither a protected term nor a document regulated by law. In practice it covers three different services that come from different bodies and do different things.

Three kinds, three issuers

• A legal opinion. From a law firm specialising in competition law. It assesses the legal risk of a claim and can include a binding sign-off for a campaign. Anyone who needs a lawyer to be liable for that sign-off needs this route.
• A verification or attestation. From a testing or certification body. It assesses whether the data submitted supports the claim, that is, the substance behind it.
• An automated estimate. From a scanner or AI tool. It finds conspicuous wording and works as a first filter, but it assesses no evidence.

The three do not exclude one another, they answer different questions. A legal opinion says whether wording is attackable. A verification says whether the figure behind it holds.

What flustix does and does not do

flustix is an independent certification body and works at the second point: we place claims against EmpCo and unfair competition law, and we certify product properties under published schemes. Every certificate is verifiable with its licence number in our public database.

We do not provide legal advice and issue no lawyer sign-off. Where a claim needs a legal assessment, it belongs with a law firm. The free Claim-Check is the way in: up to five claims, a signed assessment report, two to three working days.