EmpCo: environmental claims and labels

What is an EmpCo assessment report and what does it contain?

An EmpCo assessment report is a document that places one or more environmental claims against Directive (EU) 2024/825 and national unfair competition law. The term is not defined in law. Whoever offers a report decides what goes into it, and that is where the offers on the market differ considerably.

A report that holds up names three things for every single claim: what it rests on, what is missing if anything, and what it was assessed against. An overall score or a traffic light does not do that, because it does not show which claim fails and why.

What the flustix report contains

One page per claim, signed, as a PDF. On it:

  • The classification into one of four states: substantiated, substantiable, not substantiable, or outside the scope of assessment. Four rather than one grade, because „not substantiable" and „not yet substantiated" are two different things.
  • What is missing where a claim does not hold: a piece of evidence, wording that is too general, or a contradiction between claim and evidence.
  • A proposed wording where one is possible that means the same and can be substantiated.
  • The scope on the last page: what was assessed against, and in which version.

Automated estimate or assessed report

Both have their place. A scanner finds conspicuous wording on a website in seconds and suits a first overview of a large stock. It cannot judge whether a piece of evidence supports the claim, because it never sees the evidence.

Where the point is to have proof ready, what counts is who assessed it and against what. That is why the flustix Claim-Check is produced by hand and signed, by an independent certification body, and takes two to three working days rather than three minutes. Up to five claims are free of charge.

Editorial responsibility: Malte Biss, CEO & Founder of flustix