What is the difference between the PPWR and EmpCo?

The PPWR governs the packaging itself: substances, material use, recyclability, recycled content, packaging minimisation and labelling, among other things. The EmpCo Directive (EU) 2024/825, by contrast, governs in particular the conditions under which companies may communicate environmental and sustainability claims or sustainability labels to consumers. The new EmpCo rules apply from 27 September 2026.

The two frameworks therefore interlock: the PPWR defines requirements for the packaging and its demonstrable properties, while EmpCo sets limits on how those properties may be communicated to consumers. An independent certification can support both areas by robustly documenting a relevant product characteristic and at the same time providing an evidence base for environmental communication. More on this under Green Claims.