Communicating sustainability at the point of sale – credible, transparent and legally sound with flustix

You take care to use sustainable packaging for your products, but you are not sure how to communicate this effectively and transparently at the point of sale?

Many consumers are increasingly unsettled by advertising promises that cannot be verified, and when buying they therefore look not only at whether a product carries a seal but at how trustworthy that seal is. A trustworthy seal is characterised first and foremost by transparency. Independent seals create credibility and strengthen your customers’ confidence in the product and in your brand.

Build trust through independent, legally sound flustix certification

flustix offers three different seals for labelling sustainable packaging. Which seal is the right one for your packaging? If your packaging manages entirely without plastic, it can be awarded the flustix PLASTIC-FREE PACKAGING seal. Following independent laboratory analysis by the Wessling Group, DIN CERTCO (TÜV Rheinland) carries out the conformity assessment and issues the certificate. If recycled material is used in the packaging, it qualifies for the flustix RECYCLED seal. The RECYCLED seal is based on an on-site audit of the production chain by our globally connected network of auditors at DIN CERTCO (TÜV Rheinland). A distinction is made between post-industrial and post-consumer recyclate. The share of recyclate in the packaging can be stated to the exact percentage. What makes this special: flustix RECYCLED is the only seal that carries both the percentage and the type of material used (PCR/PIR/MIX) on the seal itself, and thus communicates it transparently and verifiably at the point of sale. Not every good can be packaged without plastic, and not every packaging can be made from recycled plastic. In order to keep packaging in the loop and to promote the recycling of plastics, the use of recyclable materials is equally in the interest of sustainability, and it can be highlighted at the point of sale with the flustix RECYCLABLE seal. The laboratory testing is carried out by TÜV-accredited laboratories. Packaging is the first impression customers gain of a product. It carries the communication towards the end consumer. It can provide information not only about the product itself but also about various aspects of sustainability. A flustix seal creates trust at the point of sale. At a single glance consumers can see whether a packaging is plastic-free, made from recycled material or recyclable. The majority want direct and truthful communication about sustainability on packaging.

What matters is that the certification is transparent and legally sound for companies and consumers alike. Only then can trust be built and customer satisfaction be achieved. That is why we at flustix have established a range of certification processes to guarantee transparency and reliability on all sides.

Thanks to the licence number, all certified products can be viewed transparently online at DIN CERTCO by consumers and retail partners.

We would be glad to explain the different certification processes to you and to prepare an individual quote for your products.

Write to us at contact@flustix.com or call us on +49 (0) 30 398206962.