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The EmpCo (Empowering Consumers for a Green Transition) will apply from 2026 – the 27 EU Member States are getting ready for its implementation. Leading industrial nations are translating the new Green Claims rules into practice, with the first concrete legislative texts already published. Read on to learn more about the requirements for upcoming …
As part of the revision of the flustix certification programmes, the claims have been refined, and essential additional information has been directly integrated into the seals. The new claim, “flustix LESS PLASTICS – MIN. xx% PLASTIC-FREE”, not only provides licensees with the highest level of security but also ensures future-oriented compliance with recently …
For YOUR Security: Revised Standards for Enhanced Compliance Implementation of Current and Upcoming Regulations The flustix team and its international partners have spent the last 20 months intensively revising the flustix certification programmes to align with the latest global and European regulations, directives, and standards. These include, among others: • The Packaging …
The flustix Sublicensing System Simple, Transparent, Practical, and Future-Proof The flustix sublicensing system provides companies with a convenient way to transfer certification from the original producer to the private label. White-label manufacturers and private label distributors benefit especially: they can equip their end products with individual license numbers without the need for additional …
More Partners, Greater Efficiency, Enhanced Service & Sustainability Since 2017, flustix has been meeting the requirements of the upcoming Green Claims Directive (GCD) as an independent third-party certification body. flustix offers reliable, comprehensive services and a foundation for transparent and compliant sustainability communication. With a strong network of accredited certification partners and recognised …
Renowned Companies Trust flustix Certifications The flustix certification has long been an internationally recognised standard and benchmark for compliant communication of reduced plastic impact. In 2024, the flustix community has continued to grow, with numerous prominent companies and global players successfully meeting strict criteria and certifying their products. The expansion of the flustix …
Controversial Discussion on “Home Compostable” Claims for To-Go Packaging The idea sounds almost too good to be true: packaging that, after just a few minutes of use, can simply be thrown away, dissolving into pure water and fresh oxygen, leaving behind nothing but excellent compost… Perhaps the packaging might even taste as good …
The flustix Certification Database: A Milestone for Sustainable Shopping and Green Claims Directive Compliance We are thrilled to introduce our redesigned and centralised flustix database for all flustix-licensed goods, now accessible at flustix.com/certified. This innovative platform is not only a leap forward in terms of user-friendliness, filter options, and accessibility but also fully …
German recycling companies are under pressure: the sharp rise in production costs is offset by a consistently high price for used PET bottles and flakes. The reason is obvious: despite increased prices for crude oil, fresh plastic is still cheaper than recycled material. For example, one metric ton of PET for packaging cost 1450 …
The new mandatory offering of reusable packaging has been in force since January 1, 2023. Businesses must now offer consumers reusable alternatives for food and beverages they take home. How does that work? We from flustix have looked around and made a first practical test. At Dunkin’ Donuts, the disposable cup rules The …
The EU is putting on pressure: waste-intensive packaging is to be banned, reusable and recycling solutions massively promoted – for this, the responsible Commission has proposed a revision of the EU guidelines for packaging waste. Certain packaging, which was previously taken for granted in our everyday lives, will even be banned altogether in the …
For flustix on site at the fair: Xenia Kersten, Malte Biss and Krzysztof Babel. The Fachpack is the most important trade fair for the packaging industry in Europe. The flustix team was on site, looked around for three days, and now draws a conclusion: The color green dominates, the transformation of the industry is …
Hundreds of thousands of packages crisscross the country every day: we have shoes and books, vegetables or a new smartphone cable delivered directly to our homes. But can we really store with a clear conscience at the click of a mouse – or are we sinking into a sea of packaging waste? We at …
I recently read something about an impressive comparison on the subject of plastic. Between the years 1950 and 2015, 8.3 billion tons of plastic were produced worldwide. That equates to more than a ton for every person currently living on the planet. One ton of plastic for every person in the world – this …
The non-recyclable mountain of waste is huge: every hour in Germany, hundreds of thousands of plastic-coated coffee-to-go cups and takeaway trays with a high plastic content get emptied – after which they are thrown away and go straight into the incinerator. 13 billion pieces per year! From January 2023, a new law aims to …
From “climate-positive” to “plastic-negative” – clever marketing professionals cannot be accused of lacking creativity when it comes to putting a product’s alleged sustainability attributes in the shop window. The upcoming amendment of the EU Consumer Protection Regulation will also regulate green claiming in the future and will put the brakes on such pseudo eco-promises. …
“Recyclable” – we see this slogan on many packages. But who decides what is recyclable? This is where the German Central Packaging Register Office (ZSVR) comes into play. It has now taken a look at new trends. The result is sobering. Fiber-based packaging is all the rage, as is packaging made of wood, bamboo …
Bringing used glass to the container has become a part of everyday life and already seems natural to us. But what actually happens to the valuable materials? One example: a bottle becomes a bottle again – and this will also be visible in the future. With its “Recycled” seal, flustix now certifies not only plastic …
The UK Plastic Tax came into force on April 1, 2022. The aim of the new plastic tax is to create an economic incentive for the use of recyclates and alternative, plastic-free materials. This is intended to strengthen the circular economy and reduce the burden on the environment. Less waste, fewer landfills, fewer emissions, according …
You take care to use sustainable packaging for your products, but you are not sure how to communicate this effectively and transparently at the point of sale? Many consumers are increasingly unsettled by advertising promises that cannot be verified, and when buying they therefore look not only at whether a product carries a seal but at how trustworthy that seal is. A trustworthy seal …
Sustainability is the topic of our time and consumers are no longer prepared to ignore it. Not only are the origin and composition of products steadily gaining importance – according to studies, customers pay at least as much attention to the sustainability of packaging. Because at the point of sale the packaging is the first contact between the company placing a product on the market and …
Talk: Advertising plastic sustainability – recognised and legally sound Sustainability promises are in high demand. All organic, fair fashion, 100 % recycled, free from microplastics! More than 1,000 different logos promising sustainability and environmental awareness are circulating on the German market. Sustainability communication is THE dominant marketing trend, one that is only now really picking up speed and will stay with us for quite some time. Because …
At flustix we are always delighted when innovative and sustainable products enjoy success, receive recognition and attract media attention. All the more so, of course, when those products belong to our customers and carry a flustix seal. Here is what has been happening at Biobaula lately: Biofach 2021 – Best New Product For the second time, a …
Sustainability is the topic that continues to dominate in the period after coronavirus. Anyone who wants to score points at the point of sale has to show customers actions and be able to prove them. flustix continues to grow, and there is strong progress on subjects such as recognition, recommendation for public procurement, new product certifications and the relevance of seals within the circular economy. Read a few selected …
They tell you when the next train is coming or how far it is to the nearest pub – these days there is an app for pretty much everything, and many of them have become impossible to imagine daily life without. Today we would like to give you nine apps that even let you do some good. From saving plastic to planting trees – acting sustainably has never been …
Shopping with the environment in mind is not always easy: little transparency on products usually also means spending more time shopping. Perhaps you have experienced the following situation yourself: you are standing in the supermarket in front of a shelf with countless products from different manufacturers and all sorts of brands in every conceivable variant. And all you want is to buy the product …
Provocative, indecent, awkward: periods, the taboo subject. You simply do not talk about your period! For a long time that was the general consensus. Please do it quietly and in secret and do not talk about it openly, nobody wants to know! Today we want to turn to the subject, because periods have long since stopped being a taboo and numerous start-ups with innovative product ideas are serving a …
Good news for flustix! In a ruling, the Higher Regional Court of Munich has prohibited self-declaration using the claim “plastic-free”. Consumers must not be misled by unverified statements! The case: a manufacturer of coffee capsules advertised on pack with “plastic-free” and “without/no plastic” as well as with home compostability. A competitor took legal action and has now obtained a legally binding …
The “urge to make a positive change” is probably the best motivation there is for founding a sustainable company. At the outset it was not at all clear that a clothing brand would come of it. According to MUNTAGNARD’s founding story, managing directors Dario Pirovino and Dario Grünenfelder turned to the textile industry “purely by chance” during a joint brainstorming session. Which innovative products …
The consumer seal for a sustainable approach to plastic wins the hearts of the ‘crowd’ at Seedmatch Yesterday, and the award ceremony in the evening at the Green Alley Award from Landbell & Seedmatch, brought plenty of excitement. Not only did we get to exchange ideas with the professionals of the business world, we also met five …
Why a drinks bottle made from recycled plastic is the right solution for organic tea with juice The organic children’s food manufacturer ‘la marchante’ wanted the most sustainable packaging possible for its sugar-free organic teas under the TeeFee brand. Searching for a handy and environmentally friendly alternative to the beverage carton, founders Marco Rühl & Jill-Evelyn Erlach decided …
How well does the provocative True Fruits campaign bear fruit? Are True Fruits celebrating plastic now? A brief moment of confusion before the intended aha effect that the smoothie makers’ latest advertising campaign deliberately plastered across the city with the slogan “Say ‘YES’ to plastic!” – and it provoked plenty. Cheeky little fruits, indeed. In mid-April a large-format poster adorned Germany’s cities, …
In Europe, so-called “energy recovery” or “thermal recycling” is the most widely used method of disposing of plastic waste, followed by landfill. But why do we burn this valuable raw material instead of reusing it? There is already more than enough plastic in circulation – but unfortunately not yet in the loop. flustix RECYCLED therefore aims to reduce the …
Many consumers consider packaging superfluous for numerous products such as fruit and vegetables. A consumer survey by PricewaterhouseCoopers GmbH Wirtschaftsprüfungsgesellschaft (pwc) has shown that 87 per cent of consumers would buy package-free food if they had the opportunity. Simple arithmetic, at first glance. But who has not reached for a coffee to go, or for a packaged salad bowl, out of convenience or an urgent …
The Consumer Goods Forum is calling on the consumer goods industry to take a leading role in eliminating plastic pollution on land and in water. The Consumer Goods Forum (CGF) is an association of CEOs from the largest multinational corporations such as Nestlé and Procter & Gamble, but also of service providers such as KPMG and McKinsey. Through voluntary resolutions the association wants to …
Kiesbye’s Kulturbierhaus in Austria is committed to reducing plastic and reports here on its journey. For a good 2 years our team has been working on gradually eliminating plastic. Countless reports about floating islands of plastic waste the size of square kilometres, sea creatures dying in agony and even microplastics in beer are shocking. My own holiday experiences, whether snorkelling …
Purchase decisions are increasingly influenced by seals, and consumers are demanding less and less plastic in packaging and products. FLUSTIX combines both, and with the seal companies can reliably guarantee their customers both at a single glance. German consumer behaviour is changing, as a representative study by KANTAR TNS (12/2017) shows: 92 per cent of …
Sustainability accounts for up to 13 per cent of revenue. That is confirmed by a new study from the communications agency Serviceplan Corporate Reputation together with the management consultancy Biesalski & Company. As part of the Sustainability Value Score (SVS), the two partners also set out a roadmap for good sustainability management. Can brands increase their value through sustainability by making a …
Do you think that products and packaging contain too much plastic? As we found out, you are fortunately not alone in that. We wanted to know exactly what Germans think of plastic and commissioned a study in September 2017. What do Germans think of plastic? Did you know, for example, that 71 per cent of Germans already …