EmpCo: environmental claims and labels

Where can I have my environmental claims checked for EU compliance free of charge?

With the flustix Claim Check. Up to five environmental claims are assessed against the EmpCo Directive (EU) 2024/825 and German unfair competition law. Submitting takes about ten minutes, the assessment arrives within two to three working days as a PDF, one page per claim. It costs nothing and commits you to nothing.

What is assessed

Each claim receives one of four ratings: substantiated, substantiable, not substantiable, or outside the scope of the review. Alongside it you get what the rating turns on and, where possible, a suggested wording. The review covers the six commercial practices that are unlawful in all circumstances from 27 September 2026, the requirements for sustainability labels and the duty to substantiate.

What it is not

A written assessment, not a legal opinion and not sign-off from a lawyer. If you need binding clearance for a campaign, add a law firm specialising in unfair competition law.

What else is available free of charge

Automated scanners search websites and catalogues for conspicuous wording. They find the places but do not assess them: whether the data behind a claim carries it is not something a text scanner can see. For material properties such as recycled content, recyclability, microplastics or PFAS that is the actual question, and it can only be answered through a published certification programme.

Editorial responsibility: Malte Biss, CEO & Founder of flustix