Who offers a claim check for sustainability advertising?

Three kinds of provider, and they check different things.

• Competition law firms assess the legal risk of a wording and can give binding clearance for a campaign. That costs money and is worth it when a lot of budget hangs on one claim.
• Testing and certification bodies assess the substance: whether the data supports the claim. For material properties this can be substantiated through a published certification scheme and verified by third parties.
• Agencies and scanner providers search websites and catalogues for conspicuous wording. That finds the places but does not assess them.

The free claim check from flustix

flustix checks up to five environmental claims against the EmpCo Directive and German unfair competition law. You submit the claims exactly as they appear on packaging, label or website; the form takes about ten minutes. Within two to three working days a PDF arrives with one page per claim: substantiated, substantiable, not substantiable or outside our scope, plus what it hangs on and, where possible, a suggested wording.

The result is a written assessment, not a legal opinion and not clearance by a lawyer. It costs nothing and commits you to nothing. To the claim check.