What’s new at flustix?
Sustainability is the topic that continues to dominate in the period after coronavirus. Anyone who wants to score points at the point of sale has to show customers actions and be able to prove them. flustix continues to grow, and there is strong progress on subjects such as recognition, recommendation for public procurement, new product certifications and the relevance of seals within the circular economy.
Read a few selected news items here:
flustix is listed on Siegelklarheit.de
Siegelklarheit.de is an initiative of the German federal government for greater consumer transparency around seals. There, consumers can inform themselves easily and compare seals, or scan a seal directly while shopping using the app. Since September flustix, too, has been recognised and included on this platform. Read more…
Relevance for public procurement
The public sector spends at least 300 billion euros on procurement every year. Products certified by flustix are now taken into account. In “Kleine Kniffe”, the magazine for sustainable municipal purchasing (October 2020, pp. 26 & 27), the requirements and the transparency of flustix RECYCLED are highlighted and praised by the German Environment Agency: “Only the Blue Angel and flustix integrate additional requirements for the testing and limitation of various pollutants […]”, writes the UBA, Section III 1.3, Ecodesign, Environmental Labelling, Environmentally Friendly Procurement.
New laws to promote the circular economy
In October an amending act passed the Bundesrat: the new rules affect not only manufacturers and retailers – the federal government is also taking itself to task. In future the 6,000 procurement offices in federal authorities as well as in federally owned companies and companies with federal shareholdings are to be obliged to give preference to products made from recycled material and containing recycled content over newly manufactured goods. Here too flustix helps its licensees. Read more…
The flustix family is growing
New licences have been added to the more than 200 already awarded. Certified with the microplastic-free seal, among others, are the cleaning tabs from Klaeny, the CBD sports gel from Vaay and the dishwasher tabs from Claro, as well as the new laundry tabs from BioBaula. In the textile sector, too, sustainability is right at the top of the agenda. Textile manufacturer MUNTAGNARD, for example, continues to rely on reliable flustix certification for its plastic-free T-shirts. At the same time the use of recyclate, for instance rPET, keeps increasing. Sportswear manufacturers in particular advertise with it – but such commitment only achieves high credibility at the point of sale and in advertising with independent certification such as the flustix RECYCLED seal.
On top of that, a plastic-free paper cup distributed by the company BVO International GmbH could finally be awarded the plastic-free seal. A milestone in the to-go segment. Read more…
With these well-known customers our seal is now present in numerous stores and retailers and helps consumers shop sustainably.