Malte Biss, founder and managing director of flustix, takes a clear stand against any form of greenwashing: “This indulgence trade is not only misleading, but also anti-climate. If you plant a tree on another continent, for example, you should be able to increase your emissions here unchecked – that doesn’t have much to do with real climate protection. As a company that awards sustainability seals according to an independent and internationally recognized licensing procedure, we at flustix welcome the critical inquiry of Deutsche Umwelthilfe. Consumers need clarity from an independent source instead of incomprehensible advertising claims, both on the product and on all other advertising platforms.
The DUH is currently targeting the manufacturer of Nivea – Beiersdorf, the drugstore chains dm and Rossmann, the airline Green Airlines, the CO2-app The Mother Nature, and the oil companies Shell, BP and Total. According to The German Environmental Aid, these companies advertise products and services as “climate-neutral” or “climate-positive” without providing evidence of how the impact reductions are achieved. Instead, they refer to compensation projects whose effects are not traceable.