Say ‘YES’ to plastic?? – Say ‘YES’ to flustix!!

How well does the provocative True Fruits campaign bear fruit?

Are True Fruits celebrating plastic now? A brief moment of confusion before the intended aha effect that the smoothie makers’ latest advertising campaign deliberately plastered across the city with the slogan „Say ‚YES‘ to plastic!“ – and it provoked plenty. Cheeky little fruits, indeed.

In mid-April a large-format poster adorned Germany’s cities and went viral too. It was meant to be a „crystal-clear decision“ in favour of the glass bottles filled with something ‚truly fruity‘, and anyone saying YES to plastic should be under no illusion: „Plastic is here to sea and forever“ – careful, wordplay! Accompanied by the hashtag #scheissplastik, the ironic tone hit the mark with blanket opponents of plastic – and touched a nerve with the drinks brands pictured and pilloried, which still rely on plastic bottles. You are bound to think that is a good thing at first, if a daring one – and that is how we at flustix see it too.

Big talk – but what is really behind it?

Perhaps the campaign does overshoot the mark a little? Bashing one another gets nobody anywhere. A rethink is needed. A circular economy using recycled plastic is a sensible alternative. What matters is verifying the targeted use of recyclate and communicating it accordingly. Only then do plastic reduction, sensible reusable systems and material loops actually become visible.

Plastic can be done better – but without a seal there is no credibility

flustix, the consumer seal for plastic-free and plastic-recycled products, offers a solution. It is awarded only after thorough independent testing by accredited laboratories and auditors from independent bodies such as RAL and DIN CERTCO. That way consumers can develop genuine trust in bold and cheeky sustainability promises. Whether drinks bottles are made of glass or plastic – whether they are supposedly plastic-free throughout or recycled – flustix can certify all of that reliably – credibly and at a glance, for the consumer. And that bears fruit out there too.

Say ‚YES‘ to the plastic turnaround!

Would you like to know more about flustix? You can read detailed information about our consumer seals here.