The Flustix certification mark is the world’s first symbol for plastic purity, registered as a European Union Certification Mark by the European Union Intellectual Property Office (EUIPO) and the German Patent and Trade Mark Office. With this registration, Flustix can be considered both a certification mark as well as a legally protected word and figurative trademark.
Flustix labels four categories of plastic purity:
- complete product
- content free from microbeads
By distinguishing between these categories we enable a variety of product components to qualify for our certification mark. Items that reduce the use of plastic are equally qualified to apply for the mark as those which are already completely plastic free. Items which are naturally free of plastics and synthetics or are prohibited from containing such materials by law, such as food and beverages, can only be classified with our green ‘plastic-free packaging’ label. Suggesting that the item itself or its content are plastic-free is not permitted. Cosmetics and sanitary products are not part of this category. However, they can be candidates for the ‘content-free-of-plastics’ label or even qualify for the ‘content-free-of-microplastics’ label.
It’s simple: we want to reduce plastic waste. Instead of demonising the material in general, Flustix believes in rethinking it. Plastics and synthetics are valuable materials which should be utilised only if absolutely necessary. Therefore, it is time to remove single-use plastic from the consumer market. Flustix-certified products are eco-friendly, benefitting human and environmental health. We provide information about the problem posed by plastic pollution and establish a constructive dialogue with both corporations and lobbies. Additionally, we support environmental research, activists, NGOs and initiatives in the quest to free our planet from plastic pollution.