What is a plastic-free label?

A product certification mark for consumer protection, the environment and the economy

The Flustix plastic-free label is the first and only registered European sustainability certificate concerning plastic use in products. The name “Flustix”  is a neologism and a word combination created from the claim “free of plastic”.

Flustix tests products and packaging for their use and volume of plastics. Plastic-free as well as plastic-reduced products can be labelled with our symbol. We thereby provide a reliable guide for eco-conscious customers and facilitate CSR for brands.

The Flustix certification mark is the world’s first symbol for plastic purity, registered as a European Union Certification Mark by the European Union Intellectual Property Office (EUIPO) and the German Patent and Trade Mark Office. With this registration, Flustix can be considered both a certification mark as well as a legally protected word and figurative trademark.

Flustix denotes three categories of plastic purity:

  • complete product
  • packaging
  • content

By distinguishing these three categories we allow a variety of product components to qualify for the certification mark. Items that reduce plastic use are just as qualified to apply for the seal as those that are already completely plastic-free.

Our goal: to reduce plastic waste

It’s simple: we want to reduce plastic waste. Instead of demonising the material in general, Flustix believes in rethinking it. Plastics and synthetics are valuable materials which should be utilised only if absolutely necessary.  Therefore, it is time to remove single-use plastic from the consumer market. Flustix-certified products are eco-friendly, benefitting human and environmental health. We provide information about the problem posed by plastic pollution and establish a constructive dialogue with both corporations and lobbies. Additionally, we support environmental research, activists, NGOs and initiatives in the quest to free our planet from plastic pollution.

A superior standard in sustainability

A credible, dynamic label for first movers in plastic reduction

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