flustix-certified goods represent a new standard in sustainable product design. Why? Plastic is an everlasting material. It does not decay. Instead, it fragments into smaller particles which are increasingly accumulating in nature. Plastic residue and particles have become a global environmental problem. Therefore, plastic has to be reduced in consumer goods and be banned generally as a single-use material. flustix encourages brands to use less plastic in their product design and incorporate the reduction of synthetics in their general CSR-strategies. Avoiding plastic in the first place is always better than disposing of it!

Reducing plastic in consumer products benefits society as a whole: resources are conserved and our health benefits from fewer synthetics. It is high time for firms to respond to customers’ wishes and reduce single-use plastic, especially where plastic is unnecessary and creates additional cost. With flustix’ extensive PR and online communication strategy we educate both consumers and brands. What’s more, we want to provide information about the dangers of plastic overuse and encourage the use of alternatives. We support local initiatives to clean beaches, rivers and the ocean. Local places such as parks and cities are subject to littering and pollution too. That’s why flustix dedicates its work to local activities of all scales.

Plastic-free materials are commercially successful, as our study in Germany shows. A plastic-free product is a sustainable product and can be communicated as such to the modern customer who wants to make an eco-friendly buying decision. When packaging solutions are innovated, a positive marketing effect is created. Nevertheless, synthetics should not be demonised in this marketing process: plastic is indispensable in the medical, transport and security sectors. However, financial profit should never be made at the expense of the environment. Therefore, a plastic-reduction certification mark can increase your brand’s value.