Target group of the retailer: children from the age of eight
The online retailer is SHEIN from China. According to Greenpeace, the corporation puts an incredible 6000 to 9000 new items online every day. Target group: eight- to 26-year-olds. The fashion is marketed primarily by influencers on TikTok, YouTube and Instagram. Founded in 2013, SHEIN is now the largest online fashion company in the world. Market share in the U.S.: 30 percent.
Now the frightening laboratory analysis of cheap textiles from China: almost half of the products examined contained toxins. Seven of the 47 articles even contained so many toxic chemicals that they violated the EU limits – and thus actually should not have been sold.